Chapter 12: Blogs, Vlogs, Podcasts and More

As a kid, I had always viewed blogs, vlogs, and podcasts as a hobby for folks to keep up with their friends. Before reading this chapter, I viewed them through the lens of podcasts that I see today, like BarstoolSports. This chapter has shown me the importance of blogs in a professional setting, and how marketers can take advantage of them.

I found the webinar section to be very familiar, as I have done a good deal of work with them at Kerecis. We typically will set up these events have influential doctors within the wound or burn fields to provide testimony on our product to other doctors, in hopes of their future use. These events drive our lead production wether being held virtually, in-person, or both. It was great to see the effort that is put into the webinar series is backed up by statistics, and many of the benefits align with our marketing objectives as well.

I also found the concept of promoting these channels to be interesting, as it seems to be marketing for a marketing service. From a business perspective, wether we choose social media, employee outreach, or another option; I think we are being redundant.

Looking towrds the future,  blogs, vlogs, podcasts, and webinars are going to continue to gain importance for companies, especially in niche markets, looking to grow their impact. Vlogs and Webinars specifically have the most opportunity, as they demonstrated their value during the COVID-19 pandemic. They showed that many consumers can be reached via their low cost formats, so as the world returns to normal business they will still be very important.