Chapter 11: Time for TikTok

-

 TikTok has always been something of an enigma for me. Until around mid-2021, I refused to join the platform, as I saw the way it could consume time, deciding that I was addicted enough to my phone. As time went by, I eventually got tired of getting sent things I could access, and downloaded TikTok. I'm still very conscious about my usage of the app, spending around an hour a week using it. I find that the seamless transition between your feed and ads is a very dangerous aspect of the platform, but also makes it ideal for marketing. 

Per usual, I found the algorithm to be the most interesting segment of this chapter, as I believe that it is the core of these platforms. I thought that it was most interesting that account size is not a factor, allowing videos to fight for attention based on information and interactions alone. This allows the platform to be an avenue for smaller or follower companies to compete on an even field with their larger counterparts. 

The advertising segment also grabbed my attention, as I found data confirming the grip that the app holds. Statistics for the Ad service, like 2/3 of respondents saying TikTok ads capture their attention, imply the captivating nature of the application.



Comments

Post a Comment

Popular posts from this blog

Chapter 6 Analysis: Thoughts on Twitter

-
Image
 Having recently joined Twitter, this chapter was the most interesting to me thusfar, as it was filled with tips that can help me personally use the app. Furthermore, the company I oresently do work for has a large presence on the platform, so I spend a decent bit of my time working on Twitter postings. Typically I make evergreen content, but occasionally I'm able to make more broad posts about. Depending less upon photo content, the Components of a Tweet section caught my eye. Showing the various types of posting and the tagging necessary, the section shows us the advantages of the unique setup. By putting the emphasis on the caption, brands and people are likely to have their voices and message heard more clearly. This immediately rolled into the algorithm section, where we now see a complex algorithm that considers recency, relevance, engagement, graphics, followers, and even location to the user.  For me, the most interesting section of the chapter was the Success Stories, as i
Read more

Week 10: Live Tweets from Columbus!

-
Image
 On Tuesday, I had the wonderful opportunity to head down to Columbus to live tweet from a game between the Columbus Blue Jackets and Arizona Coyotes. Making it in just before puck drop, we got to our seats and settled into our seats in the upper bowl. Playing the puck more efficiently in the first period, Arizona broke away to a 2-0 lead. This ultimately swelled to five before the Jackets were able to get on the board, as their offensive entry was sluggish. They often tried to carry the puck into the zone, resulting in stalled attacks and poor shots. Midway through the game Columbus changed goalies, but did not find themselves in any better position. Ultimately, the game finished 6-3, and the dozens of Coyotes fans in attendance went home happy. Throughout the game I sent out tweets highlighting the goals and ends of periods, allowing fans not able to watch the game to keep up. Personally, I enjoyed live tweeting, as it gave me a view into producing tweets for events, especially in sp
Read more

Week 13: Tournament Tilts and Winter Weather

-
Image
 The past week has been a fun one in Ada, as winter has begun to set in. Towards the end of last week rumors of snow started flying around, creating a lot of buzz on campus. Starting on Friday, I am pretty confident I have seen snow in the air every day since. Over the weekend I had the opportunity to man the concession stand at a variety of games over the two days, mostly the NCAA Men's Soccer tournament that was in town. On a pair of cold and snowy days, the entire team showed out to provide hot chocolate, hot dogs, and more to the huddled masses. Ultimately men's soccer won both of their games on PK's, advancing to the next round, and football won their season finale as well. Outside of this, my week has been filled with preparations for thanksgiving break. Getting the apartment ready to leave has been more of a task than I thought, as I am largely tackling it alone. Cleaning out the fridge, do every last dish, clean the house, pack for home, and more! Despite the work,
Read more