Chapter 3 Analysis: Personas and Placement

-

 Having spent the second half of the summer working on a social media marketing team, I was instantly familiar with many of the concepts in this chapter, but had yet to identify them as commonplace. Among these are the social media posting calendar, performing an audit on social channels, and setting measurable goals. Because of my experience,  I was able to get a better understanding of the how and why behind many of the operations that I perform.

One concept that was new to me however, was the idea of target personas. I had understood that companies and products are created with a certain customer in mind, but was surprised to see that this preferred customer could also be many, wildly different customers who use the brands products for varying reasons.

I found the tone of voice section to be the most important in this chapter, as it places emphasis on being fitting and consistent, which I believe are two common themes in the social media sphere. By creating consistent and on brand tone, your brand can be one that consumers come to respect and trust.

In all, I enjoyed this chapter, as it gave me an outside perspective on a social media marketing team.




Comments

Post a Comment

Popular posts from this blog

Chapter 6 Analysis: Thoughts on Twitter

-
Image
 Having recently joined Twitter, this chapter was the most interesting to me thusfar, as it was filled with tips that can help me personally use the app. Furthermore, the company I oresently do work for has a large presence on the platform, so I spend a decent bit of my time working on Twitter postings. Typically I make evergreen content, but occasionally I'm able to make more broad posts about. Depending less upon photo content, the Components of a Tweet section caught my eye. Showing the various types of posting and the tagging necessary, the section shows us the advantages of the unique setup. By putting the emphasis on the caption, brands and people are likely to have their voices and message heard more clearly. This immediately rolled into the algorithm section, where we now see a complex algorithm that considers recency, relevance, engagement, graphics, followers, and even location to the user.  For me, the most interesting section of the chapter was the Success Stories, as i
Read more

Week 10: Live Tweets from Columbus!

-
Image
 On Tuesday, I had the wonderful opportunity to head down to Columbus to live tweet from a game between the Columbus Blue Jackets and Arizona Coyotes. Making it in just before puck drop, we got to our seats and settled into our seats in the upper bowl. Playing the puck more efficiently in the first period, Arizona broke away to a 2-0 lead. This ultimately swelled to five before the Jackets were able to get on the board, as their offensive entry was sluggish. They often tried to carry the puck into the zone, resulting in stalled attacks and poor shots. Midway through the game Columbus changed goalies, but did not find themselves in any better position. Ultimately, the game finished 6-3, and the dozens of Coyotes fans in attendance went home happy. Throughout the game I sent out tweets highlighting the goals and ends of periods, allowing fans not able to watch the game to keep up. Personally, I enjoyed live tweeting, as it gave me a view into producing tweets for events, especially in sp
Read more

Week 13: Tournament Tilts and Winter Weather

-
Image
 The past week has been a fun one in Ada, as winter has begun to set in. Towards the end of last week rumors of snow started flying around, creating a lot of buzz on campus. Starting on Friday, I am pretty confident I have seen snow in the air every day since. Over the weekend I had the opportunity to man the concession stand at a variety of games over the two days, mostly the NCAA Men's Soccer tournament that was in town. On a pair of cold and snowy days, the entire team showed out to provide hot chocolate, hot dogs, and more to the huddled masses. Ultimately men's soccer won both of their games on PK's, advancing to the next round, and football won their season finale as well. Outside of this, my week has been filled with preparations for thanksgiving break. Getting the apartment ready to leave has been more of a task than I thought, as I am largely tackling it alone. Cleaning out the fridge, do every last dish, clean the house, pack for home, and more! Despite the work,
Read more