Gabe's Blog

       This chapter took a look at influencer marketing, and it happens to run a lot deeper than your favorite celebrity in a Pepsi commercial. Influences can also take the form of industry experts, professionals within the field, and even average consumers. This reminded me of my work with Kerecis, as we sign influencers within the medical field under a different name. We call them Key Opinion Leaders (KOLs), and they are typically doctors or surgeons that promote our products through presentation, testimonial, and case studies. I always knew there was a contract attached to their signings, but am just now understanding their role as influencers. As a rapidly growing company, these KOLs hold a huge value, as we send them across their respective nations to present on our behalf, typically with outstanding results.     My favorite portion of this chapter was the influencer strategy creation section. Despite being correct in the assumption that it i...

 Returning from break was a blur, and I have found myself in the middle of dead week, staring down my finals. This week contains a bit more stress for me than usual, as I have a couple of courses I need a B on the final to maintain a B in the classes. This, combined with a couple of new work projects are sure to lead to some late nights in the coming days. Excitingly, I received news from Kerecis that I'll be working in the Arlington, VA office over winter break, and can't wait to spend the winter somewhere more hospitable. Outside of classes and studying life has been pretty quiet in Ada. As a team we had a really tough workout this past Saturday. We were caught off guard by a shakeup from our routine lift and had to react appropriately. By doing this, we were forced to rely on one other in a way lifts occasionally demand from teammates, and we were able to grow our camaraderie and trust between us. This bond will be needed come spring, as we venture across the country and OAC...