Chapter 7 Analysis: Snapchat

-

Starting much like Facebook, Snapchat began on a college campus, under the pseudonym "Picaboo". Quickly relaunched under the Snapchat name the following September, the app has only blown up from there. Despite having an unconventional format of posting for businesses, Snapchat offers some unique and remarkable features that allow brands to connect with consumers, even going so far as to mention the "cool factor" of making marketing efforts on the platform.

When comparing various platforms on scale, Snapchat immediately looks like a much smaller market at only around 500 million users. It makes up for this by being able to target a younger demographic (over 60% of users are 25 or younger) and having an extremely productive ads, receiving twice the visual attention as Facebook ads, and a considerable amount more than other platforms.

There are multiple unique ways for companies to advertise using Snapchat, but I'd like to focus on Landmarks and their potential marketability. These landmarks can me marked with Augmented Reality filters, allowing a companies the opportunity to provide a unique experience for their employees and consumers. Creating these filters at corporate locations may increase User Generated Content from within the business, which may be useable on the company account. Furthermore, they could be used to highlight large public events and are already commonplace for sponsors at these events, again allowing for the creation of User Generated Content, this time from the consumer.

In all, I had not considered Snapchat to be a worthwhile place to advertise, but for some companies, it may just be the perfect avenue. Targeting a younger audience with a high effectiveness, Snapchat is the ideal space for large retail brands like Nike, Amazon, and Hulu.





Comments

Post a Comment

Popular posts from this blog

Chapter 6 Analysis: Thoughts on Twitter

-
Image
 Having recently joined Twitter, this chapter was the most interesting to me thusfar, as it was filled with tips that can help me personally use the app. Furthermore, the company I oresently do work for has a large presence on the platform, so I spend a decent bit of my time working on Twitter postings. Typically I make evergreen content, but occasionally I'm able to make more broad posts about. Depending less upon photo content, the Components of a Tweet section caught my eye. Showing the various types of posting and the tagging necessary, the section shows us the advantages of the unique setup. By putting the emphasis on the caption, brands and people are likely to have their voices and message heard more clearly. This immediately rolled into the algorithm section, where we now see a complex algorithm that considers recency, relevance, engagement, graphics, followers, and even location to the user.  For me, the most interesting section of the chapter was the Success Stories, as i
Read more

Week 10: Live Tweets from Columbus!

-
Image
 On Tuesday, I had the wonderful opportunity to head down to Columbus to live tweet from a game between the Columbus Blue Jackets and Arizona Coyotes. Making it in just before puck drop, we got to our seats and settled into our seats in the upper bowl. Playing the puck more efficiently in the first period, Arizona broke away to a 2-0 lead. This ultimately swelled to five before the Jackets were able to get on the board, as their offensive entry was sluggish. They often tried to carry the puck into the zone, resulting in stalled attacks and poor shots. Midway through the game Columbus changed goalies, but did not find themselves in any better position. Ultimately, the game finished 6-3, and the dozens of Coyotes fans in attendance went home happy. Throughout the game I sent out tweets highlighting the goals and ends of periods, allowing fans not able to watch the game to keep up. Personally, I enjoyed live tweeting, as it gave me a view into producing tweets for events, especially in sp
Read more

Week 13: Tournament Tilts and Winter Weather

-
Image
 The past week has been a fun one in Ada, as winter has begun to set in. Towards the end of last week rumors of snow started flying around, creating a lot of buzz on campus. Starting on Friday, I am pretty confident I have seen snow in the air every day since. Over the weekend I had the opportunity to man the concession stand at a variety of games over the two days, mostly the NCAA Men's Soccer tournament that was in town. On a pair of cold and snowy days, the entire team showed out to provide hot chocolate, hot dogs, and more to the huddled masses. Ultimately men's soccer won both of their games on PK's, advancing to the next round, and football won their season finale as well. Outside of this, my week has been filled with preparations for thanksgiving break. Getting the apartment ready to leave has been more of a task than I thought, as I am largely tackling it alone. Cleaning out the fridge, do every last dish, clean the house, pack for home, and more! Despite the work,
Read more