Gabe's Blog

After reading the first chapter, many of my biases from working within a social media team have been confirmed, as this chapter is littered with statistic after statistic speaking on the growth and reach of both the internet and social media. I did, however, find it interesting that there were more cell phone users in the world than internet users, which implies that there is still room for the internet, and with it social media to grow. I also enjoyed the perspective given on social media marketing, as many of these figures were new to me. The statistics demonstrated that there is a direct correlation between the practice and increased lead generation, sales, brand loyalty and improved consumer experiences.   An Ah-Ha moment I had during my reading of the text was in section 6, where paid media, earned media and owned media were differentiated from each other. I was familiar with paid and owned media, but assumed that earned media would have fallen under owned, rather than being its o

 On August 10th , I left my summer internship in Arlington, Virginia behind to head back to upstate New York. I had the next 8 days to get myself ready to head back to Ada, along with catch up with everyone that I’d missed while I was living in Northern Virginia. With a menagerie of aunts, uncles, and other distant relatives thrown at me, I barely got to get a breath in! The highlight of the time at home for me was travelling to Rochester to visit my best friend, Andrew. We grew up together from the age of two, and with life pushing us in different directions, it had been over a year since I last saw him. As always, we picked right up where we left off, and headed to a Rochester RedWings game. In the end, the good guys came out on top, and I got to see their famed bat dog, Milo, in action. Considering the family moments of the trip, going up to my uncle’s cottage on the St. Lawrence River has been a tradition of ours for as long as I can remember. It has always been a great place to ge